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Project Overview

As part of the team at HUB Collective, I worked on a variety of projects for Stay Pleasant Hill, a tourism brand to drive awareness and traffic to Pleasant Hill, CA — a sunny and friendly community in the East Bay Area. I applied the brand to a variety of deliverables, and conceptualized new and creative ways to further expand its illustration style.

I worked with our strategy team to design a comprehensive and engaging Visitor Guide, collaborated with co-designer and animator Xtine Tinoso to create a playful and welcoming ad to air on The Travel Channel, and provided design and illustration support on the #FindingPhill social campaign.

I also designed a web concept that the client ultimately passed on, but am still proud to show as an example of how I applied and built upon the brand’s visual language.

Client

Pleasant Hill, CA Tourism

Skills

Brand Support & Expression, Illustration, Editorial & Layout Design, Social Media Content Creation, Web Design

Video Animation

My dear friend Xtine Tinoso!

 
VisitorGuideMockup.png
 

I illustrated the base frame and individual elements for each section of the ad, which played upon the Goldilocks “Just Right” mantra.

 
 
 

We scouted canine talent on social media for the role of our brand mascot and spokesdog, Phill.

 
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#FINDINGPHILL.jpg
 
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